SUCCESS STORY

Australia's largest air-carrier achieves 15% more Click Rate & 5% Increase in ROI

Insights/Success Stories/Australian Carrier

The Client

One of the largest carrier airline in Australia, this airways company provides domestic and international flights to multiple countries and continents.

Email marketing plays crucial role for this brand in its acquisition and engagement strategies. The brand was exploring innovative solutions to add value to its existing email marketing programs.

Challenges

There were multiple challenges faced by the airways brand in its existing email marketing programs.

Deliverability was one of the main issues. There was a need of complete strategic modification to enhance deliverability of the promotional and transaction emails.

Email engagement was one of the crucial objectives for the brand. They wanted to make the emails more informative and contextual that can contribute to better communication experience.

Without Countdown Timer

Without Countdown Timer

Standard email design before the campaign

With Countdown Timer

With Countdown Timer

Personalized email template with a live countdown timer

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