Blogs
The Evolution of Email Marketing: Lessons from 20 Years of Innovation
Hey there, I’m the CEO of a leading email marketing company, and after 20 years in this industry, I’ve got stories for days. From the days of plain-text newsletters that felt like sending a letter into the void to today’s AI-driven campaigns that practically read your mind, email marketing has
Marketing Attribution Models and Data Integrity Risks
As someone who has spent years working with Indian mid-sized businesses, I’ve seen firsthand how marketing attribution can make or break a campaign especially when email marketing and automation platforms like Clevertap and Growlytics are involved. Attribution isn’t just about assigning credit; it’s about understanding the customer journey, optimizing touchpoints,
Summary of MeitY’s Digital Personal Data Protection (DPDP) Guidelines
The Ministry of Electronics and Information Technology (MeitY), unveiled the Draft Digital Personal Data Protection Rules (“DPDP Rules”). The Draft DPDP Rules addresses key issues such as consent management, rights of data principals, security measures while handling personal data of a child, data security, and procedures for handling data breaches.
The Hidden Risks in Retargeting Campaigns: A Security Perspective
Retargeting campaigns are a staple in modern digital marketing, they’re the secret sauce behind those eerily relevant ads that follow you around the internet. Done right, retargeting boosts conversion rates, re-engages lost leads, and maximizes ad spend efficiency. But beneath the surface lies a set of security and privacy risks
How ISO 27001 Can Elevate Your Digital Marketing Compliance Strategy
Digital marketing teams are under increasing pressure to deliver results while navigating a maze of privacy regulations, data protection laws, and vendor risks. From GDPR to India’s DPDP Act, compliance is no longer just a legal checkbox — it’s a strategic differentiator. Yet most marketing operations are built for speed,
Secure Email Marketing: SPF, DKIM, DMARC Explained for Marketers
Email marketing is still one of the highest-ROI channels for customer engagement but it’s also one of the easiest to get wrong from a security and deliverability standpoint.I’ve seen campaigns with brilliant creative, perfect segmentation, and irresistible offers fail spectacularly not because of the content, but because the emails never
Recent Blogs
December Product Spotlight: KenClean for Bounce-Free Emails
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Email Marketing Insights – August 2024
Editor’s Note Dear Email Enthusiasts, Welcome to the August edition
Benefits of Real-Time Personalization (RTP)
PRODUCT / MAR 2, 2014 Real Time Personalisation
Categories
Featured Blogs
The Evolution of Marketing Mix: From 4Ps to 9Ps for Business Success
When to Invest in a CDP or CERP: A Guide for Consumer Brands
CDP vs. CERP: Key Differences and How to Choose the Right Tool for Your Brand
The Email Marketing Conversion Funnel: Stages, Key Metrics, and Strategies to Improve each stage of the funnel
Which of the Following is a Key Factor in Successful Email Marketing?
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Most Popular Stories
December Product Spotlight: KenClean for Bounce-Free Emails
Dear Customers, Maintaining a clean email list is crucial for effective communication and successful campaigns. Introducing KenClean—the ultimate solution for cleaning your email lists, just
Kenscio Product Spot Light – Nov 2024
We’re thrilled to launch this series to keep you updated on our latest innovations. Each month, we’ll feature a product, spotlighting its standout features, benefits,
Email Marketing Insights – August 2024
Editor’s Note Dear Email Enthusiasts, Welcome to the August edition of Email Marketing Insights, your monthly guide to the latest trends shaping the digital marketing