Data is now the “Most Valuable Commodity” in the world, surpassing oil in 2018. This marks the beginning of The Digital Era where you can access any data, anytime, anywhere. Since then, usage of mobile devices is seemingly increasing.
According to a research, an average person in The United States spends about 5 hours per day on their mobile phones. 92% of those are spent on apps, while the rest 8% is spent on web browsers. However, there are more than 1.9 billion websites compared to 3.4 million mobile apps. This proves that mobile apps are taking the world by storm.
Advantages of Mobile Apps: The importance of mobile apps for businesses is quite evident today. Users are looking to get things done virtually which has changed the marketplace including how we book hotels, order products, transfer money and order eatables. This digital world has become app-dependent and businesses irrespective of their shapes and sizes are thinking seriously about deploying mobile apps.
Mobile apps will help customers connect to your business on-the-go. You can gain more growth and multiply customer reach through it. The success of Airbnb and Uber proves the limitless business potential that a tiny icon on a mobile screen can create.
Now, let’s focus on how a mobile app can improve your business:
Enhanced Accessibility: Users can easily access mobile apps. If a user is satisfied while interacting with your brand through a mobile environment, they will also suggest it to others. It functions as a direct route to your clients and users. This will let you remain a step ahead of your competitors.
Scalable Push Notifications: A mobile app is the most effective way to notify your users about new products, the latest news and many more rather than a traditional website. Your users can access your brand anytime, anywhere without using the browser. This helps to generate more productivity.
Increased Visibility: A study by Statista says, “Mobile application download is expected to touch 352 billion in 2021”. This explains how a mobile app can improve your reach. A mobile app can increase your visibility to a more targeted audience as many users like to use a mobile app to save their time than using a website.
Better Connection with Users: A mobile app can provide a robust presence that aims to give the best experience. Users are anyway glued to their mobile devices, allowing them to connect directly to your services. This increases the level of engagement with your app which, as a result, increases your productivity and user connection.
Best Marketing Tool: Mobile applications are one of the best marketing tools for your business. Your mobile app serves many features like product info, company info, product description, news feed, search option and many more. Your products are also easily promoted to anyone at any point of time, just a fingertip away.
Personalized Services: Mobile app allows you to engage One-on-One with your customers. Your loyalty program can be digitized and you can offer your users to earn reward by purchasing or sharing your products. This will increase your traffic resulting in more users returning to your app. Promotional information, personalized wishes, offers and coupon codes can be a great marketing strategy.
Ultimate Brand Building: The ultimate goal behind developing a mobile app is to deliver an awesome experience to your users. It can be powered with features, make it attractive, informative and technically sound. The more you engage with your users, the more are the chances of them purchasing from your app. This will boost your brand recognition and brand value.
Powerful Call to Action: Mobile apps are the reason behind increasing your brand value and maximizing your revenue. If your mobile app is enabling your users to visit it often, you can convert the visits into customers through a call to action. Users nowadays are spending less time in decision making before purchasing. A simple call to action can add revenue quickly by simplifying the process.
Scheduled Reminders Payment: A mobile app can have various features depending on the type of industry. If you are in the service industry, your app can help your users to book an appointment. You can then use personalized messages or push notifications to update them about the appointment. You can also integrate payment options in your mobile app and can collect direct payment through debit cards, credit cards or UPI. Being one of the most popular payment choices, mobile payments are secure, fast and user-friendly.
Enhanced Customer Support and Analytics: Today, people expect faster service and quicker communication. Writing emails and waiting in the queue to connect with a customer support executive are old-fashioned. A mobile app will minimize time and cost, providing 24/7 support through your app’s help desk; irrespective of their geographical presence. You can also keep track of contacts, emails, appointments, financials, etc. Sale support analytics will automate your sales lifecycle, enabling your sales team to close deals more quickly.
It is now understood how important and beneficial a mobile app can be for a business. Many successful business giants have mobile apps along with web applications which have made them industry leaders. To own a mobile app, you can either hire experts to build it on your own or you can outsource it to specialists who have a record in building market-leading mobile apps.
Feel free to Contact Us for a bespoke and user-centric mobile app development and grab the opportunities in the market while serving your users.