Halloween 2020 Marketing Strategies & Ideas

Boost Online Sales this Halloween 2020 with Marketing Strategies

When we think of Halloween, you may think about trick or treating, spreading spookiness all around or bring out the creativity in you! However, there’s more to it.

I’m sure you know this however, Halloween is known to be the third most popular holiday after Christmas and Thanksgiving. Halloween is popular for its crazy shopping sprees, amazing marketing opportunities, experiences and more!

Over the years, Halloween has evolved into a day which is planned for about a month ahead to make sure October 31 turns out to be spooky, creative and full of treats. From the perspective of business owners, Halloween has been the time when sales numbers BOOm and there’s so much revenue generation.

Source: thebalance.com

Is COVID-19 going to Spook Away Halloween Sales?

Quick answer: NO.

If you read up some literature based studies, due to the coronavirus pandemic, traditions and celebrations have become much more important than any other time. As per The National Retail Foundation’s study, 74% of millennial mothers and young parents feel that Halloween is more important than ever this 2020.

This implies…

Halloween is coming soon and it’s high time you start becoming visible online. With social distancing becoming important by the second, online shopping is booming in the US alone by 73%; don’t feel spooked, our Halloween marketing strategy can definitely help you boost online sales in NO time!

Marketing Ideas for October 2020:

  1. Holiday Deals for Chilling Bones: According to a study by National Retail Foundation, 40% active buyers accomplish shopping goals before Halloween arrives. NOW is your chance to roll out offers like ‘Early Bird Offers’ to kick start sales and celebrate Halloween with joy.

Get going with spooky promotions which push people to shop from your store, rollout limited deals, products and more. But, how? Let me give you examples:

  • Get creative with current products/ services 
  • Sweet surprises for customers 
  • Roll out social media Halloween contests
  • Host giveaways on social media and email channels

Don’t forget to bring out the urgency in offers with dynamic content & design optimization with copies like ‘A fa-BOO-lous offer is coming your way!’

2. Become Mobile-Friendly this Halloween: With 73% online shoppers, are you all set to become mobile-optimized as a virtual store? Market studies over and over have revealed the preference users have for mobile-friendly websites. 

It’s time you make user experiences very simple and engaging for your shopper; no-nonsense only. Streamline your website towards becoming mobile-friendly than desktop friendly. One touch and spooky shopping experience can be made fun!

But, how? Let me give you examples:

  • Hire an agency or in-house team to develop mobile-friendly web pages
  • Design effective user journeys with smart UI design services
  • Prioritize & place content in the website to ensure engagement
  • Explore Halloween pop-ups, stickers and more for exceptional engagement

 3. Make October extra spooky with custom branding: I personally love brands like Body Shop who take the initiative to engage audiences with custom branding during celebrations like Halloween and Christmas. It’s almost like going to your favourite store/ cafe and seeing it decorated during festivals. Consumer psychology survey states that people need to accelerate by 2X when they see a good website and are related to it.

But, how? Let me give you examples:

  • Customize CTAs, sales stripes with Halloween themes
  • Themed gift cards, extra points, rewards and more can be given while shopping before Halloween
  • Spooky feels need to come off to accelerate the promotion

4. Social Media Campaigns? Yes. PLEASE!: Social Media Marketing is one of the best ways to help increase engagement amongst audiences, building relationships and business deals eventually. Reach a marketing agency for the best social media campaigns ever!

It’s time to trigger the psyche of customers with Halloween-themed giveaways on Instagram, paid promotions on Facebook and polls on Twitter. You honestly don’t need a huge number of followers. With consistent social media presence and paid marketing campaigns, you can really gain upto 2X revenue you generated last Halloween!

But, how? Let me give you examples:

  • Eccentric content marketing with Halloween-themed activities 
  • Spooky images can be posted in relation with your product/service 
  • Pick a Halloween themed color and stand by it!

5. Creative marketing is a NEED: Copywriting and smart designs can be your trump card at this point. Halloween gives room for creativity and everyone loves the quirkiness and ghostliness in the creative content developed.

You can also come up with your hashtags which can be trending ones like #trickortreat, #Halloweensales and others to boost visibility organically. Remind yourself to engage your audience to generate revenue. 

But, how? Let me give you examples:

  • Post Halloween special recipes, makeup tutorials and how-to videos
  • Post prank videos which can be cheeky and loved by all
  • Product promotions in relation with Halloween (creative services needed!)

6. Start brewing spooky email marketing campaigns with a hint of fun!: If you have an active database, this is a great way to engage them and remind them that you know they exist! In 2020, email open rates have spiked up to 83% followed by social media activity! 

Roll out custom email marketing campaigns, design lovely Halloween templates and create creative content to give the feeling of joy and excitement to your audience.

But, how? Let me give you examples:

  • Freebies for email subscribers 
  • Special offers for email subscribers
  • Exciting online event for your active users

7. Google ads can become spooky as well: Pay-Per Click Marketing and paid promotions on social media have boomed ever since the pandemic emerged. It may cost you slightly more than anticipated but it’s a lot more cheaper than billboard advertising or magazine ads. 

To reap great benefits, be ready with a PPC campaign managing team. Pro-tip, remember to analyse keywords, look out for smart campaign keyword options and bid smart. Your ad copy can also accelerate your campaign; skyrocket all the way with PPC marketing. 

But, how? Let me give you examples:

  • Use keywords that work during Halloween marketing campaigns like 
  • Orange pumpkin 
  • Halloween horror nights
  • DIY Halloween Costume Hacks and more

Are you all set for this October? Whether you’re a B2B business or a B2C brand, now’s the time for your business to flourish and be remembered. Now’s the tick-tock time and it’d be great if you could use some of these ideas to boost your online revenue and reputation.