Having a robust web presence in today’s digital world is crucial for several reasons. A well-designed website increases brand and business awareness while improving the reach. However, according to a tweet by Adobe, “38% of people will stop engaging with a website if the content or layout is unattractive”. Hence, it becomes imperative to find a mature and experienced development partner in order to develop a well-defined business website.
Your website represents your business, thus it should exhibit trust and credibility. Web credibility Research from Stanford University states that, “Judgements on a company’s credibility are 75% based on the company’s website”; which is why you need to have a clear understanding of what you need to showcase in your website.
With a huge number of options available in this digital world, how does one select the best? Not every business is tech-savvy to address these factors on their own.
Here we are to assist you with guidelines that answers on the how and the why.
Understand Your Goals: Do you need to expand your client base? Do you need increased brand awareness and desirability? Do you want to improve your revenue? Or are you new to the market looking for a business website? It is necessary to define your business goals and objectives before you consider hiring a web development company.
These questions will provide you with an understanding of what to expect from a website development company. Additionally, you can ask the business executives to offer you samples of what they’ll do for you.
Keep Up with the Times: Your web development partner must have the latest methodologies and should be ready to implement them on your website with success. They should be ready to counsel you in creating a responsive website and be willing to speak off the ridge. The right partner will have recommendations of features and functionalities for your website keeping your business interests in mind.
Always Online: Unlike your business which is open for a select number of hours every day irrespective of different time zones, or you might have an international clientele. Your website is open 24/7, which is why being online makes it convenient for your customers. Since the website is functioning all the time and any disruption would possibly hamper the business, your website development partner should be available round the clock for troubleshooting and support.
Support Your Business Objectives: Once you’ve established your business objectives, it’s necessary to settle on the correct technology to empower them. A decent website development company can select the right technology and platform for you, therefore be open to suggestions and consider any recommendation that’s given. However, you need to do your own homework to gain knowledge on pricing, technology, marketing services etc.
Analyze Their Expertise: Keep an eye out on their area of expertise. Your web development partner should feature rich SEO-optimized websites that are secure, robust, user-friendly and browser & device agnostic. Their best practices should include Design Thinking & Agile Scrum, Test-Driven Development and Automation Testing. Many web development companies claim to deliver projects at low price but you shouldn’t compromise when it comes to quality. So, while choosing the suitable partner to represent you, you should consider their expertise in the field of content, design, development and digital marketing.
Review Their Portfolio: Once you’ve scouted out potential development partners, it’s time to review their portfolio. Companies like to showcase their work; therefore you’ll see testimonials on their website from different clients. If they have worked with anyone similar to your domain, this is often a good indication that they’re going to perceive the trends, desires, and challenges you face. However, it’s necessary to review if all of their client’s websites look similar, you should square out from the gang rather than mixing in.
Read Case Studies: Going a step further, several companies showcase case studies of their work for potential customers, accumulated to demonstrate their experience and capabilities. Case studies are the summaries of the project from its initial phase to completion. Therefore you’ll get a better understanding of what to expect from them.
Think About Support: Web development typically doesn’t finish once the website goes live – in fact, that’s the moment when changes materialize in the forefront. You may have missed a feature that didn’t create the ultimate cut or there’s a part you’d wish to add after seeing the live version.
The level of support you expect will vary according to experience, however, the bulk of changes are likely to travel through your web development company, therefore it’s necessary to choose the one you can rely on. Establish what level of post-development support and turnaround time is offered by your development partner, even if it’s not included in the business agreement.
By following these steps, you’ll be able to choose the right website development company as per your requirements. Have a decent plan of what you would like, do your analysis; and take into account whether you would like additional services. It’ll also facilitate settling on a partner you’re happy to work with long-term, as web development is a continuous and a dynamic process. The right development partner will not only help you grow your business, it will also assist you in staying ahead of the game entirely.
Encircl is a secure and award-winning digital marketing service and products company catering to agencies and enterprises. Explore our technology-driven web development services or contact us to discuss how we can support your next project.