A landing page is a standalone web page designed with a single objective/Call To Action to initiate a conversation around a business. Businesses might wonder about the utility of a landing page while they have a full-fledged website.
While a website has various purposes such as providing detailed product information, establishing the online presence for a business and sharing successful case studies for guiding the prospects to make informed decisions. However, landing pages are meant to facilitate a specific action, garner greater customer relationship to succeed at marketing campaigns.
Landing pages can be the foundation of digital success for a business as they play an influential role in driving targeted traffic to the website, enticing users through the sales funnel and convert them into customers. Additionally, landing pages offer versatile functionalities; they can be used to capture email leads, inform prospects about products/services, create a sense of urgency for online application, registration or subscription.
Despite the versatile functionalities of landing pages, most businesses are yet to leverage them optimally. Before setting out to design landing pages that are built for Conversion Rate Optimization, businesses must understand the benefits of a High-converting landing page.
Establish Brand Awareness, Credibility & Support Business Goals
Though a landing page is unlike the web page, it represents your business’s brand. Thus, a landing page with consistent branding is an extra way to improve brand awareness in the target market segment. It will benefit your business by empowering your prospect customers with more opportunities to recognize and engage with your brand.
The first impressions matter in the digital world. When a user feels like their course of action is clear and the business is helping them to achieve that course of action, they recognize that you understand their problems and have put thought into creating the best process for solving their problems. This is sure to establish your business as a credible one in the eyes of your target audience.
Online reviews and testimonials play a key role in establishing the trust & authenticity element for a business. Thus, including testimonials on the landing page for the product or service, a business can help customers to feel more secure in their decision to act.
Apart from brand awareness & credibility, landing pages directly support your long-term business goals of reaching a new niche market, promoting a new product, expanding the customer base, or closing more sales.
Improve Paid Search Campaigns & Conversions
Higher open and click-through rates are indicators of a business’s Search Engine Marketing success. Businesses can leverage landing pages specifically designed to resonate with the paid search campaign to enhance the CTR. By driving, prospects to the relevant landing page than to the website homepage will generate more leads.
A landing page specifically created for an advertising campaign, will be crucial for bring interested people on the page, make the necessary information available and then guide them through the decision-making journey. This further leads to greater conversions in terms of high-converting leads, more sales with shortened sales lifecycle and higher revenue streams.
Our landing page designs are built to deliver quantifiable results for businesses. Start leveraging our insight-driven content on landing pages to succeed at your marketing efforts. Contact us now!