The importance of having a mobile-friendly website will be crystal clear to you by the conclusion of this brief article.
What Exactly Is a Mobile-Friendly Website?
A mobile-friendly website shows appropriately on mobile and hand-held devices like your iPhone, Android, or Blackberry, as well as your iPad and tablet.
Mobile-friendly website designs, also known as responsive web design, will “react” to ANY device or display, whether your mobile phone or your 46′′ LCD screen, enriching the webpage viewing experience.
Why it’s important to have a mobile-friendly website?
Most of your consumers probably aren’t using portable devices to access your site, but you’d be surprised; according to recent research, more than half of all digital traffic originates from mobile devices and mobile apps (source Perficient).
Mobile-friendliness is a ranking factor for Google: Google officially announced on February 26th, 2015, how it would handle mobile-friendly search results. Despite widespread rumors that Google values mobile-friendly websites, the company has finally confirmed that it will significantly impact rankings.
There are various factors and criteria Google uses in its ranking algorithm that makes us question, “Why?” However, not when it comes to mobile friendliness or optimization.
Since Google announced its new mobile testing tool in June 2016, the mobile speed score of your website has become increasingly significant. As a ranking criterion, Google will now consider your mobile page’s performance in addition to its design aspects.
Here are the Top 7 Benefits of a Mobile-Friendly Website:
1 Cost-effective and easier to manage: The use of a responsive web design involves the use of a single URL. There used to be a widespread practice before RWDs of having several URLs for various device sizes. You’d have to pay to host each one separately and design each one differently to host several websites. Over time, this might become more expensive and more difficult to control.
2. Enhanced customer experience: Visitors will return time and time to a user-friendly, visually appealing website. It’s a simplistic view but highly accurate. While there’s much more to website design than meets the eye, site visitors will notice and reward a well-designed site. Similarly, if your website is challenging to use, people will leave and go to another.
Websites optimized for mobile devices are simple to use, straightforward to browse, and visually appealing whether viewed on a smartphone or tablet. Because the buttons, taskbars, and menus are easier to discover, customers enjoy a better experience. The images will likely be a reasonable size. Also, the website will load swiftly and without errors.
Having a mobile-optimized website is critical. If a mobile website takes a long time to load, you risk losing customers.
3 Increased Relevance: Design components may adapt to your message depending on the device. A click-call-to-action button would be helpful on the smartphone as well. That’s logical for someone who’s going to be tapping the screen a lot. On the other hand, the online desktop version might make use of a more inquiry-based design approach. Users who are more inclined to enter their information may like this change.
4 Increased Web Traffic: You may reach a wider audience with a mobile-friendly website since your web design is device-agnostic. When compared to a non-mobile-friendly website, a mobile-friendly webpage seems flawless.
The number of individuals using desktop computers and laptops are also declining, while the number of smartphones and mobile device users increases.
When a website makes itself available to the broadest possible audience, you have a higher chance of increasing web traffic, clicks, likes, shares, and sales and profits.
5 Better Search Engine Ranking: Algorithms guide the process of SEO. It’s important to note that each search engine’s algorithm is slightly different, and changes in customer behavior lead to new website ranking algorithms.
These algorithms are targeted by SEO marketing, focusing on mobile-friendly websites as a critical component.
Users of Google and other search engines want accurate, user-friendly websites on their search results requests. A mobile-friendly website is valued higher than a desktop website designed just for desktop monitors.
As a result, having a mobile version of a website puts it in a better position to rank higher, even if nothing else is optimized. Most significantly, Google primarily indexes and ranks sites based on their mobile-friendly versions.
Avoiding lower Google ranking should be your SEO strategy that must include mobile-friendliness as the highest priority. Websites optimized for mobile devices aren’t merely a trend, and today, it’s a high-value sign of a site’s usability.
6 Increased Reach: Increased search engine rankings allow you to reach a wider audience. Satisfied tablet and smartphone users are more likely to convert to calls and clients. Beyond desktop users, you’ll get a following. Having a more broad reach when offering a service online is advantageous for accurately defining your consumer base.
7 Builds Credibility: A device-agnostic website helps create credibility for a business, and it shows that the company is up-to-date with current technology.
Every savvy device/phone user has opened a website at some point that was desktop-only. They look old and outdated, and they’re also challenging to browse and sometimes impossible to do.
The more difficult a website is to navigate, the less likely a user will remain on it. The general smartphone user is accustomed to and expecting mobile-friendly websites. Ensure your site’s responsiveness is on par with this expectation.
Do you have a website? Use Google’s mobile-friendliness test for free – https://search.google.com/test/mobile-friendly.
Now you know the importance and the benefits of having a mobile-friendly website for a better user experience as well as better business.
Encircl is an award-winning digital marketing services and products company catering to agencies and enterprises. Explore our creative & mobile friendly web design service to discuss how we can support your next project.