What is Customer Data and Experience Platform?

Customers Data and Experience Platform (CDXP) is a software platform that allows businesses to connect seamlessly across systems and maintain a centralized, continuous customer database. An unified and persistent customer database can be used to consolidate, store, and analyze data from multiple sources and touchpoints.

Encircl CDXP was created in May 2021 as a result of forged alliances between SALESManago and Encircl to offer services in Asia Pacific and the Middle East. As a result of this partnership, we will be able to offer a comprehensive Customer Data & Experience Platform for omnichannel capabilities, eliminating the pain associated with integration, implementation, and servicing for enterprises across a variety of vertical markets.

Customer 360-degree profiles are created by evaluating and combining data from multiple sources. You can easily turn raw data into actionable results using our Customer Data and Experience Platform, while empowering your customers to experience the best possible customer experience. Furthermore, the platform provides centralized management of structured and unstructured data, as well as omnichannel communications that are personalized to the preferences and actions of each customer.

Customer Data and Experience Platform

With our Customer Data and Experience Platform, we enable businesses to provide customer-centric content based on AI recommendations and create brand awareness while maintaining top-level customer engagement. CDXP is best suited for the following industries:

  • E-commerce
  • Enterprise IT and Software
  • Finance
  • Beauty, Pharmacy and Cosmetics
  • Travel
  • Fashion
  • Cable & Internet TV and VOD

Why Customer Data and Experience Platform?

Customer Segmentation

Customer Segmentation

You can implement a successful marketing campaign when you segment your customers.

Favourite Communication Channel

Favourite Communication Channel

For better customer satisfaction and better conversions, use the favorite communication channels of your customers.

Churn Predictions

Churn Predictions

The goal is to predict the likelihood of churn and respond appropriately in order to improve lifetime value and drive engagement.

Interests and Preferences

Interests and Preferences

With AI, predict customer interests and deliver results tailored to their preferences.

Maximize Your Revenue Flow

Maximize Your Revenue Flow

Build customer loyalty while increasing transaction value from each individual customer.

  • Key Features and Benefits

    Customer Data Platform

    By combining first, zero, and third-party data, you can gain a comprehensive view of your customers and prospects.

    Dynamic Segmentation

    Create target groups and track each contact throughout his/her lifecycle in order to maintain your contact lists precisely.

    Email Marketing

    Deliver personalized product recommendations to your contacts at the most convenient time and day.

    Lead Generation

    Become more efficient at engaging anonymous website visitors and converting them into customers.

  • Marketing Automation

    Develop omnichannel communication processes that take into account the behavior of the customer and transactions.

    Live Chat

    Build a bot that can provide better insight into visitors' activity on your website by answering their questions about it.

    Social Proof

    An interactive customer experience during the buying process will be enabled by simple notifications on the product page showing other users' interest in it.

    Search Engine Turbocharger

    Help your visitors find what they're looking for with AI-driven search engine optimization, natural language processing, and voice searching.

  • Search Visually with Cinderella AI

    Find products that are similar to or match the look and feel of what you prefer with our innovative product search tool.

    Voice Commerce

    The next-generation mobile buying experience can be delivered through the use of CDP data, natural language processing, and artificial intelligence.

    Mobile Marketing

    You can send 1-to-1 offers wherever your customers are by means of SMS, push notifications, and messaging apps.

    Social Media

    You can tailor your content on social networks based on information about your contacts.

  • Web Push

    You can engage your contacts at any time online and get 50% more reach than with emails.

    Website Personalisation

    Make your website more personal by replacing generic offers with customized ones.

    A/B/X Testing and Optimization

    The system will apply all the hard work for you by defining your KPIs and analyzing and improving your campaigns.

    Advertising Networks and DMP

    Engage customers with ads that are tailored to their lifecycle stage based on the AI recommendations.

  • AI Predictive Analytics

    Data analysis can help you predict future purchases, churn risks, customer lifetime value, and the best channels to communicate with buyers.

    Command Center

    In an integrated marketing process, Command Center combines multiple channels and functions according to KPIs.

    Loyalty Program

    Develop strategies to boost sales and customer engagement.

    Customer Preference Center

    With Customer Preference Centers, your customers can manage their interests, personalize their experience, and declare their purchase intentions.

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