What is Customer Data and Experience Platform?
Customers Data and Experience Platform (CDXP) is a software platform that allows businesses to connect seamlessly across systems and maintain a centralized, continuous customer database. An unified and persistent customer database can be used to consolidate, store, and analyze data from multiple sources and touchpoints.
Encircl CDXP was created in May 2021 as a result of forged alliances between SALESManago and Encircl to offer services in Asia Pacific and the Middle East. As a result of this partnership, we will be able to offer a comprehensive Customer Data & Experience Platform for omnichannel capabilities, eliminating the pain associated with integration, implementation, and servicing for enterprises across a variety of vertical markets.
Customer 360-degree profiles are created by evaluating and combining data from multiple sources. You can easily turn raw data into actionable results using our Customer Data and Experience Platform, while empowering your customers to experience the best possible customer experience. Furthermore, the platform provides centralized management of structured and unstructured data, as well as omnichannel communications that are personalized to the preferences and actions of each customer.
With our Customer Data and Experience Platform, we enable businesses to provide customer-centric content based on AI recommendations and create brand awareness while maintaining top-level customer engagement. CDXP is best suited for the following industries:
- Enterprise IT and Software
- Beauty, Pharmacy and Cosmetics
- Cable & Internet TV and VOD
Why Customer Data and Experience Platform?
You can implement a successful marketing campaign when you segment your customers.
Favourite Communication Channel
For better customer satisfaction and better conversions, use the favorite communication channels of your customers.
The goal is to predict the likelihood of churn and respond appropriately in order to improve lifetime value and drive engagement.
Interests and Preferences
With AI, predict customer interests and deliver results tailored to their preferences.
Maximize Your Revenue Flow
Build customer loyalty while increasing transaction value from each individual customer.
Key Features and Benefits
Customer Data Platform
By combining first, zero, and third-party data, you can gain a comprehensive view of your customers and prospects.
Create target groups and track each contact throughout his/her lifecycle in order to maintain your contact lists precisely.
Deliver personalized product recommendations to your contacts at the most convenient time and day.
Become more efficient at engaging anonymous website visitors and converting them into customers.
Develop omnichannel communication processes that take into account the behavior of the customer and transactions.
Build a bot that can provide better insight into visitors' activity on your website by answering their questions about it.
An interactive customer experience during the buying process will be enabled by simple notifications on the product page showing other users' interest in it.
Search Engine Turbocharger
Help your visitors find what they're looking for with AI-driven search engine optimization, natural language processing, and voice searching.
Search Visually with Cinderella AI
Find products that are similar to or match the look and feel of what you prefer with our innovative product search tool.
The next-generation mobile buying experience can be delivered through the use of CDP data, natural language processing, and artificial intelligence.
You can send 1-to-1 offers wherever your customers are by means of SMS, push notifications, and messaging apps.
You can tailor your content on social networks based on information about your contacts.
You can engage your contacts at any time online and get 50% more reach than with emails.
Make your website more personal by replacing generic offers with customized ones.
A/B/X Testing and Optimization
The system will apply all the hard work for you by defining your KPIs and analyzing and improving your campaigns.
Advertising Networks and DMP
Engage customers with ads that are tailored to their lifecycle stage based on the AI recommendations.
AI Predictive Analytics
Data analysis can help you predict future purchases, churn risks, customer lifetime value, and the best channels to communicate with buyers.
In an integrated marketing process, Command Center combines multiple channels and functions according to KPIs.
Develop strategies to boost sales and customer engagement.
Customer Preference Center
With Customer Preference Centers, your customers can manage their interests, personalize their experience, and declare their purchase intentions.
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Deploy AI powered CDXP today to improve your conversion rates along with revenue flow.