
The Challenge
Classe Italiana, a high end Luxury shoe retail brand, imports all the raw material from across the world including Italy, Spain and other places and assembles their shoes in India. The range of shoes started at $150 and went up to $300
As it was a new brand, positioning it digitally for the niche clientele was a challenge. Classe Italiana approached Innovo to create their digital presence with an ecommerce site and to make the brand popular through Digital Marketing.
Strategy
More than ever, today's technologically advanced customer is quick to disown an e-commerce site that fails to offer an instant & seamless path to purchase. Hence, the bedrock of our strategy was to create a modern e-commerce experience that offers users multiple ways to browse and search categories. The new website was built in Magento and boasts of a seamless user experience in line with the luxury aspect of the brand.

Website Design
More than ever, today's technologically advanced customer is quick to disown an e-commerce site that fails to offer an instant & seamless path to purchase. Hence, the bedrock of our strategy was to create a modern e-commerce experience that offers users multiple ways to browse and search categories. The new website was built in Magento and boasts of a seamless user experience in line with the luxury aspect of the brand.
