The Challenge
Classe Italiana, a high end Luxury shoe retail brand, imports all the raw material from across the world including Italy, Spain and other places and assembles their shoes in India. The range of shoes started at $150 and went up to $300
As it was a new brand, positioning it digitally for the niche clientele was a challenge. Classe Italiana approached Innovo to create their digital presence with an ecommerce site and to make the brand popular through Digital Marketing.
Strategy
More than ever, today's technologically advanced customer is quick to disown an e-commerce site that fails to offer an instant & seamless path to purchase. Hence, the bedrock of our strategy was to create a modern e-commerce experience that offers users multiple ways to browse and search categories. The new website was built in Magento and boasts of a seamless user experience in line with the luxury aspect of the brand.
Website Design
More than ever, today's technologically advanced customer is quick to disown an e-commerce site that fails to offer an instant & seamless path to purchase. Hence, the bedrock of our strategy was to create a modern e-commerce experience that offers users multiple ways to browse and search categories. The new website was built in Magento and boasts of a seamless user experience in line with the luxury aspect of the brand.
Influencers
Outreach
Encircl partnered with Lifestyle bloggers and influencers to create awareness and make the #ClassseItaliana hashtag popular.
This amplified the reach and also got Classe Italiana the brand identity it deserved.
Over 7 bloggers carried out activities across Social Media channels, wrote several blog posts and promoted the brand on their personal feeds too.
We saw great results with over 100K impressions in the first week itself.
Social Media
Contests
During the course of the campaign, the movie “Kabali” was released and sensing the huge popularity of Rajnikanth, South India's biggest superstar, we created a contest around the move with the hashtag #KabaliWithClasse”.
The contest asked people to post their videos and photos wearing shoes and posing and talking like “Kabali” and posting their entries with the hashtag #KabaliWithClasse
The contest was highly successful considering it was entirely organic:
15 unique participants showcasing their acting skills through short videos/images with a total of more than 45 entries.
Over 400,000+ impressions and engagement on Twitter, Facebook and Instagram.
15% hike in the page likes over all channels.
Digital Marketing
Outcome
Encircl partnered with Lifestyle bloggers and influencers to create awareness and make the #ClassseItaliana hashtag popular.
This amplified the reach and also got Classe Italiana the brand identity it deserved.
Over 7 bloggers carried out activities across Social Media channels, wrote several blog posts and promoted the brand on their personal feeds too.
We saw great results with over 100K impressions in the first week itself.