REAL TIME PERSONALIZATION

WINNING THE MOMENT OF TRUTH

inside the inbox

Trigger OPEN-TIME

relevance in your Emails

Emails are no more static. It is possible to change email content even after send-out. Encircl's innovative real-time personalization solution imparts dynamic features to email marketing by changing email contents based on the time of opening of the Emails, location, devices and many other customizable attributes.

Why Real-time Personalization?

Fear of Missing Out
(FOMO)

Immediacy is pivotal in influencing customers’ purchasing decision. Real-time content in your marketing emails can trigger quicker customer actions by highlighting the time-sensitivity related to the promotional offers.

Social
Proof

Social influence in buying decisions is critical to marketing success. Implementing this feature in emails can provide a competitive advantage to personalized emails among hundreds of emails inside inbox.

Content
Optimization

Remaining contextual is as important as email deliverability. Subscribers don't waste time on reading emails. Content optimization can help in bringing greater relevance to the content pieces as per the open-time.

Features

Countdown Timer

A time contextual feature, displays time remaining till the end or start of the deal up to seconds.

Time Based Images

Display different offers, deals, events etc. based on specific time of the day.

Device Based Images

Display different offers, deals, events etc. based on the device used to read the mail.

Weather Customization

Enables showcase of real-time weather condition for geo-targeting.

Progress Bar

Create a visual effect on urgency by showing that time is running out, using a progress bar.

Location Based Images

Display different offers, deals, events etc. based on the location where the email was viewed.

Integrated API

Integrate any Email Editor, ESP or Gateways with RTP within seconds for seamless performance.

Live Website Content

Display live content like latest products, discounts, prices etc. from website.

Social Streaming

Display live content from social media like Facebook, twitter, LinkedIn Pinterest etc.

Multivariate Testing

Allows insertion of dynamic content to optimize the best performing one.

Content Optimizer

Run Multivariate testing on several images to select best image and show it to rest of the audience.

Video

Displays HTML5 videos or convert videos into animated GIFs supported by Email.

Marketing Technology in action

An Australian online wine retailer increased email conversion by 77% using innovative technology in their email. Know how.

Just Wines is an Australian online wine retailer. With a challenge to to drive Subscribers Conversion Rate through effective email marketing programs and trigger customer purchasing for time-bound promotional offers, the brand used real-time email content to drive the time-dependent offers. Encircl managed the complete development and production of the personalization of email content.

See how we did it

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