About The Client
A comprehensive email deliverability audit was conducted to outline the issues behind lack of email deliverability. With the bets-in-class email deliverability intelligence and real-time insights, the team at Encircl redeemed the IP & Domain reputation of the client. To ensure a high degree of INBOX placement, A/B testing of email subject lines and content was undertaken. In addition, ESP-specific spam, block and blacklist issues were also addressed.
- IP & Domain Reputation - improving from low to high
- Executable and monitored warm-up plans to scale up volume
- Ensuring email list hygiene - time-triggered & automated list cleaning
- Subject line comparison and content score check to gauge email campaign performance
- Hotmail SNDS monitoring and analytics
- Spam & Blacklist alert - suppression against potential spam trap
- Gauge email campaign performance in real-time with unprecedented email deliverability intelligence – email open rate, read rate, delete w/o being read rate & the subscriber engagement level
The in-depth email deliverability audit by the Encircl team has helped improve the sender reputation for the client. The INBOX placement was improved by 40%, approximately and the spam issues were significantly reduced. Better email delivery has ensured greater customer satisfaction and a growing revenue stream for the client.